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Live ACR

Privacy Policy

Effective date: January 1, 2026 · Applies to liveacr.com and The Cal at 923 N. Calvert Street

Live ACR (“Live ACR,” “we,” “us,” or “our”) operates liveacr.com and markets the residences at The Cal, 923 N. Calvert Street, Mount Vernon, Baltimore, Maryland. This Privacy Policy explains what information we collect when you use our website or contact us about leasing, how we use it, and the choices you have.

By using this website or submitting an inquiry, you agree to the practices described below.

Plain-language note. This website is for scheduling private tours and answering availability and leasing questions only. We do not accept rental applications, application fees, or tenant-screening documents through this website.

01 Information we collect

Information you give us

When you complete the tour or contact form, email us, or call us, we collect the details you choose to provide, which may include:

  • Your name
  • Email address and phone number
  • Preferred move-in date, residence of interest, and preferred tour time
  • Any message or details you include about your housing needs

Information collected automatically

Like most websites, our site may automatically receive limited technical information from your device, such as IP address, browser type, pages viewed, and the date and time of your visit. This is used to keep the site working and to understand general traffic patterns.

02 How we use information

We use the information you provide to:

  • Respond to your inquiry and schedule your private tour
  • Answer questions about availability, residences, and leasing at The Cal
  • Follow up with you about your interest, by email or phone
  • Operate, maintain, and improve our website
  • Comply with applicable law and protect our legal rights

We do not sell your personal information, and we do not use it to make automated decisions about you.

04 How we share information

We share information only as needed to operate, and never to sell it:

  • Service providers — companies that help us run the site, host data, send email, or manage tour scheduling, who may only use the information to perform those services for us.
  • Our property team — Live ACR staff and the property manager responsible for The Cal, so they can respond to your inquiry.
  • Legal and safety reasons — when required by law, subpoena, or to protect the rights, property, or safety of Live ACR, our residents, or others.
  • Business transfers — if Live ACR is involved in a merger, acquisition, or sale of assets, information may transfer as part of that transaction.

05 Cookies & analytics

This website uses cookies and similar technologies to measure how the site is used. We use Google Analytics 4, which sets cookies and collects aggregated, non-identifying usage data — such as pages viewed, traffic source (including visits from our printed flyer QR code), and interactions like tour-request clicks — to help us understand interest in the residences and improve the site. Google Analytics processes this data on our behalf; see Google’s privacy policy for details. You can control or disable cookies through your browser settings, and may opt out of Google Analytics using Google’s browser add-on; some features may not work as well if you do.

If you later add advertising pixels or additional analytics tools, list them here and describe their purpose so this disclosure stays accurate.

06 How long we keep it

We keep inquiry information for as long as needed to respond to you and to maintain a record of our leasing communications, then delete or anonymize it when it is no longer needed, unless a longer period is required by law.

07 How we protect it

We use reasonable administrative, technical, and physical safeguards designed to protect the information you share with us. No method of transmission over the internet is completely secure, however, so we cannot guarantee absolute security.

08 Your privacy rights

Depending on where you live, you may have the right to request access to the personal information we hold about you, ask us to correct or delete it, and ask us to stop sending marketing communications. To make a request, contact us using the details below. We will respond as required by applicable law, and we will not discriminate against you for exercising these rights.

09 Fair housing

Live ACR is committed to equal housing opportunity. We do not collect, use, or share information to discriminate against any person on the basis of race, color, religion, national origin, sex, familial status, disability, or any other characteristic protected by federal, Maryland, or local fair housing law.

10 Children

This website is intended for adults seeking housing. It is not directed to children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.

11 Third-party links

Our site may link to or embed third-party services, such as an embedded Google map of 923 N. Calvert Street, the Cal.com scheduling embed used to book tours, and Web3Forms, which processes contact-form submissions on our behalf. Those services have their own privacy practices, which we do not control. We encourage you to review their policies.

12 Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Significant changes will be reflected here, so please check back periodically.

13 How to contact us

Live ACR

Questions about this policy or your information? Reach out and we will be glad to help.

Property The Cal · 923 N. Calvert Street, Mount Vernon, Baltimore, MD 21202 Email reside@liveacr.com Phone (410) 429-0399
For Live ACR: this policy is a practical starting template, not legal advice. Before publishing, have counsel confirm it matches your actual data practices and any state-specific obligations (for example, Maryland Online Consumer Protection Act, and CCPA/CPRA or Virginia VCDPA language if you serve or market to those residents). Set the real effective date and add any analytics or advertising tools you actually run.